Unleashing the power within- Learn tools to develop your business ideas

March 28, 2010

Generating ideas is one thing, developing ideas is quite another. Everyone can come up with ideas to start a business, but not everyone can come up with smart ways to organise these ideas towards a definite cause that will provide solutions to a given set of societal problems. In the book ‘Think and Grow Rich’, author Napoleon Hill reiterate that the ability to organise specialised knowledge and direct it towards a given market to provide unique solutions to a problem is power in action. Power is the ability to effect chantge and get results that is for the highest good of all parties concern.

If you are starting your business and have ideas but struggle with developing these ideas, you will do well to get help from a coach like myself because it will make the difference between launching a lame duck business that will suck money out of your bank account and launching a proper business that will put money into your bank account. You will be surprise how many businesses under perform due to lack of expertise in organising their ideas.

One simple step you can take to develop your business idea is to step back and look at the broad market and start thinking outside the box about all the different ways the problem can be solved before coming up with your solutions. Avoid falling in love with any particular solution because to do so will leave you expose to making the wrong choice due to biasness. Think about how you can combine different independent solutions into one single solution to come up with a unique product. In one of my audio CDs titled ‘Creative Mind’, I covered some of the tools you can use to address this issue. Those of you in the paid coaching programme can access the audio and workbook in the membership resource page. Combination is a technique whereby you look at different services you can combine to form a unique product. I was with a client last week seriously in need of assistance in this area. She has been running a small fashion and accessory boutique for the last twelve months that is struggling to make sales. The business offers:
1. Ladies bags
2. Ladies shoes
3. Jewelleries- necklace, brace lace, earrings,
4. Body and facial cream
5. Lipsticks, nail polish
6. Hair dressing
7. Textile
8. Ladies dresses
9. Menes shirt
10. Perfumes
All the products are sold individually to the end users. No packaging for the gift market is done to capitalise on the opportunities of special celebrations throughout the year such as Valentine’s day, Mothers day, Easter holiday, May bank holiday, Fathers day, August bank holiday, Back to school, Christmas, New Year, special birthdays – 21st, 18th, 40th , 50th , 60th , 70th , 80th etc.
The poor organisation of the ideas of this business alongside, weak marketing plan and strategies have resulted in poor financial outcomes for the business. Why did the owner not see what was so obvious to others. Her internal conditioning (thought patterns are an obvious suspect). Until she dissolves limiting thought patterns and access new and empowering beliefs and thoughts she will be operating below her capacity. She will continue to blame everyone except when all this time the answers lied within her. If this story sounds familiar contact me for more information.

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