Online Marketing Strategies for Generating Strong Sales
March 6, 2010
This is an article put together to help the average entrepreneur navigate the important journey of understanding what is required for effective online marketing. All too often, experts in SEO and even website developers will provide half the information required for business success to their clients, leaving entrepreneurs with little or no value for their money because they do not understand that effective online marketing must be supported by a number of strategies and systems.
In order for you to sell online effectively, here are my top tips to get you going. As a matter of principle you need:
1 A user friendly website with a well written and presentable sales letter that speaks to the target market in a way that influences them to take action. By the way this need not be expensive. Some expensive websites are ineffective and remember, website by itself does not earn you sales. You will find my recommended suppliers of website and SEO services on my blog site. Remember also to get your website hosted by a reputable host provider.
2 To optimise your website with keywords phrases that are searched on engines such as Google and Yahoo as well as include meta description and meta title on your site. Each webpage should be optimised with its own unique keyword phrases, meta description and title
3 To implement strategies for ongoing traffic generation such as website submission to major search engines and directories as well as writing and submitting articles via blogs and ezines.
4 To set competitive product prices with clear images and descriptions on the website. Products you want to sell online should not be too expensive except where they are well known brands which are in high demand.
5 A reliable customer support system to help you address issues quickly. This can be via phone or email.
6 A system for managing contact list and promoting services to contacts. Email marketing systems are critical tools for on-going relationship management and sales promotion.
7 A merchant account with PayPal and other payment gateway processor such as 2checkout or Nochex. Never rely on a single provider. You never know when you may have a dispute and the last thing you need is not to be able to receive payment from customers.
8 Details of contact names and business telephone number, as well as testimonials and success stories should be on your website and other marketing materials. All of this should be well laid out and presentable.
9 A domain name that is keyword rich and a reliable web host that provides 24/7 technical support 52 weeks in the year. Do not compromise your website hosting with a business that does not offer 24/7 support. Check out our recommended providers.
10 A landing page with a short sales letter carefully crafted to persuade leads to opt-in for your invaluable special report or gift to them.
These simple tips if utilised will make a big difference to your marketing activities over time.
Sheila Elliott is a business start-up and development expert offering group and one to one coaching as well as financial consultancy and training sessions. She is the founder of Business Services Support Limited and the author of My Business Is My Business- Learn How To Earn A Fortune. For more information about are free articles visit, http://www.businessservicessupport.com and http://www.sheilaelliott.com
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