Marketing Online and Offline- Get More Traffic To Your Website and Your Office

April 5, 2010

Marketing online requires you to understand what works and don’t work online. For a start, there are very few website designers with an understanding of online marketing. The mistake many entrepreneurs make is to delude themselves that they only need to spend a lot of money on the website design and away they go, customers will come flooding in. Is this what you think as well? I dare say you would have learnt the truth by now. Before you start falling in love with your website, please make sure you are clear about:

1. Who your market is and what they want as solution to their problems- check your business plan
2. Who your market is and what they want and need as solution to their problems- check your business plan
3. What benefit your services and products offer the target market in solving their problems- check your business plan
4. How does your target market search for the answers to their problems on search engines such as Google and Yahoo – in short what keyword phrases are they using to search for solutions and this must be provable not what you think they are using. There are tools you can use to find this very quickly.

Armed with these answers, your next task is to ensure your website is set up with the relevant key word phrases in your domain (e.g. pet-sitters-help.co.uk for a pet-sitting business) and sales letters. You also need to ensure that you take steps to promote your website to relevant directories with a high page ranking using SEO service provides that offer services in directory submission, article submission, social bookmarks, social media, link exchange and video directory submission. All of these various submissions have their dos and don’ts and it is important you understand how to do this yourself without breaking your bank accounts and/or get one of our SEO experts of BSS Online Marketing to assist you achieve your goals without breaking your bank accounts.
Now, here is the deal, never use a SEO service provider who is not recommended by a third party. Remember, the quickest way to go out of business is to run out of money. If you spend all your capital on marketing that don’t generate positive returns for you, I am sure you know what will be the outcome to your business.

A great business is one with great products and services that are well supported by an effective marketing system. If you truly want your business to grow the two areas you must never undermine is ideas generation and development, as well as marketing and sales. Get yourself educated in these areas and you will be good to go.

Marketing as you know need not be reduced to online marketing. It should be both online and offline. The rules governing effective online marketing is only partly explained here as we are only looking at strategies for traffic generation and sales conversion. However, you must also be aware that driving traffic to your site does not necessarily mean you will generate sales. Sales are a function of:
1. The products and services on offer and how well they are presented online to address the needs and wants of your market – specifically offering them benefits that are deemed valuable.
2. The prices of your services and products compared to competitors- and this includes shipping costs and other costs incurred by the prospects.
3. The professionalism and accessibility of your services and products. In short, can the prospects reach someone in your customer services department or reception easily on the phone or by e-mail? It is for this reason we partner with a number of organisations to offer you virtual office and phone services at competitive prices.
4. How confident and trustworthy your business appears to the prospects and much more. Using a PO Box as a business address is a No, No. Asking for payment online by Western Union and refusing to take payment by credit card or PayPal is a sure recipe for lose the trust of your prospects and customers.

So when you are looking at traffic generation and sales conversion, don’t forget to review all other aspects of the marketing equation.

For more information about reliable tools and systems you can plug into your business toolkit contact Sheila Elliott at 0845 226 4315

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